Also had the thought about how brand sound connects with product + platform + audience. Reality is that some products are just cooler. AI, travel (aka Anthropic and Airbnb) play with younger affluent demo and those folks live in podcastistan. It all points to a genuine, authentic sound. The best sounds are the most authentic. Compare the laugh track to a true laugh. A forced cry to a real cry. It’s like comparing photography to clip art. Get close to creating real sound.
+1 to Derek’s Radiohead set list.
Also had the thought about how brand sound connects with product + platform + audience. Reality is that some products are just cooler. AI, travel (aka Anthropic and Airbnb) play with younger affluent demo and those folks live in podcastistan. It all points to a genuine, authentic sound. The best sounds are the most authentic. Compare the laugh track to a true laugh. A forced cry to a real cry. It’s like comparing photography to clip art. Get close to creating real sound.